Carla's Pasta is one of the largest suppliers of premium frozen stuffed pastas and pestos in the country. Their products have been a staple of QSRs like Panera. Odds are, if you get ravioli often enough, you've tried it.
They wanted more.
I helped lead the team that launched their consumer brand. Cucina di Carla, their line of frozen pastas and pestos, needed everything: positioning, packaging, websites, sales materials. They even needed a way to connect with consumers on a tight budget. It was a huge thrill to work on, and the fact that they became such a huge success, is icing on the cake. Or, sauce in the ravioli, if you will.
My Responsibilities: Creative Direction, Art Direction, Copywriting, Promotional Execution, Social Content Creation, Sales Support, Video Execution, Web Design