Building the bonds between consumers and brands.

Bipartisan Policy Center

The Bipartisan Policy Center is Washington D.C.’s largest bipartisan think tank. Among their contributors are the biggest names in politics, policy experts and global business leaders. 

They had one problem: 

They needed to make their complex policy proposals more accessible to hill staffers, the media and the general public.

My team and I created a simplified look, tone and feel for BPC that increased awareness, site-traffic and media presence. 

My Responsibilities: Creative Direction, Art Direction, Copywriting, Web Design, Email Campaigns, Digital and Traditional Publishing

 

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bipartisanpolicy.org

bipartisanpolicy.org

I revamped their website into a "news feed" style responsive design. Enhanced search functionality allowed users to find what the needed quickly. This simplified look increased page views and time on the site.

biplrtisanpolicy.org 2.0

biplrtisanpolicy.org 2.0

In 2016, I revamped the look of the site again. Simplifying the layout and creating a modular flow for the content to help focus the viewer and enhance the content BPC wanted to feature.

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Infographics

Infographics

I helped them create a system of infographics that engaged the viewer and simplify their complex policy positions.

Events and Collateral

Events and Collateral

BPC holds almost monthly events with policy makers, business leaders and politicians. I helped them create engaging signage, presentations and collateral for those events.

CEO Council on Health and Innovation

CEO Council on Health and Innovation

BPC often puts together special initiatives where they leverage ties with corporate leaders to increase awareness around a specific issue area. i was responsible for putting together microsites that highlighted these initiatives.  

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Dialogue: The BPC Magazine

Dialogue: The BPC Magazine

To create a constant point of contact between BPC and its influencers I launched their quarterly magazine, both in print and online.