Building the bonds between consumers and brands.
Logo & Naming

Suplyd

Your place to find thousands of workplace essentials. When my team and I created the brand we were tasked with creating the identity and positioning from the ground up.

My responsibilities: Naming, Logo Design, Positioning, Web design   

Logo & Naming

Logo & Naming

The first step was massive naming exploratory. Once we had established the name we created this striking logo. The concept was "happy workplace".

Collateral

Collateral

I designed a striking business card and collateral pieces that featured the unique colors and personality of the brand.

Packaging

Packaging

When developing the packaging we decided that the outward facing branding should include the .com. This was to telegraphically show that this was an online service.

Mobile App

Mobile App

I built a mobile icon that simplified the brand mark and stood out on screen. The loading screen is friendly and encouraging.

suplyd.com

suplyd.com

A friendly place to buy all the stuff your office needs. This ecommerce site showcases the product offerings and the personality of the brand. I crafted playful and empowering language to every step of the process to build affinity and drive purchase.